Digital Marketing

AI-powered digital marketing includes website design, content writing, creative images, GEC, web master tools, Bing Master Tools, web analytics, SEO, SEM, SMO, SMM, email marketing, SMS marketing, YouTube creation, AdSense, and affiliate marketing. Digital marketing is a fantastic way to grow businesses locally and globally using digital media channels. Traditional marketing is a promotional strategy using offline media to reach a broad audience. To create a website without coding language, WordPress CMS is a free, open-source content management system (CMS) that allows users to create, manage, and publish websites, blogs, and other web content. To create a website without coding language, follow these steps: 1. Choose a domain name: A unique, human-readable address that identifies a website on the internet. 2. Choose a hosting service: A service that stores and makes accessible files and data on a server or computing cluster. 3. Choose a CMS software: A content management system that allows users to create, edit, store, and publish digital content on a website. 4. Choose a developer code: Written instructions or scripts created by programmers to build, debug, or enhance software, applications, or websites. Real-time examples of traditional marketing include Joyalukkas Jewellers opening a gold shop and distributing 1 lakh pamphlets to customers. The market challenge is man power for distribution. The cost of distributing new papers, pamphlets, door step deliveries, and public spot areas varies depending on the distribution method. For example, distributing 1000 pamphlets takes 5 days, while door step delivery costs 500-1000 Rupees for a day, 10 hours of duty, and food. Public spot areas require 1000-2000 Rupees for a day, daily, and 10 days of details collection. AI-powered digital marketing can be used to promote businesses, such as opening a gold shop or investing in a 50000 campaign. A website, a collection of web pages, is accessed via the internet, providing information, services, or interactions. Web technologies, such as HTML, CSS, JavaScript, and server-side systems, are used to create, deploy, and manage websites and web applications. For a college website, a CMS (Content Management System) is required, which allows users to create, manage, and modify website content without extensive technical knowledge. To create a live website with full functionality, a domain name, hosting, and CMS software/developer code are needed. Testing results show that a website can be live with a domain name, web hosting, and CMS software/developer code.

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